For E-commerce Managers

Sell What People Actually Want

Discover product opportunities, understand customer preferences, and optimize your catalog based on real shopping conversations from millions of Reddit users.

Product Research Query:

"What do people wish existed in sustainable home products?"

Product Opportunities:
  • 🛍️ Plastic-free kitchen storage - 3K+ requests
  • 🛍️ Affordable bamboo alternatives - 3K+ mentions
  • 🛍️ Compostable cleaning supplies - 2K+ requests

E-commerce Challenges We Solve

📦

Inventory Guesswork

Stock products people actually want to buy, not what you think they want.

💬

Unknown Customer Needs

Discover what customers are looking for but can't find.

Product Feedback Gap

Understand real product issues beyond filtered reviews.

How E-commerce Teams Use reddit-insights.com

Product Discovery

Find gaps in the market by analyzing what products people are asking for but can't find. Identify trending products before they go mainstream.

Example:
"What products do minimalists wish existed?"

Competitive Intelligence

Monitor what customers say about competitor products. Learn from their mistakes and capitalize on their weaknesses.

Example:
"What do customers complain about with [competitor] products?"

Product Description Optimization

Learn the exact language customers use when talking about products. Use their words in your product descriptions for better conversion.

Example:
"How do people describe the perfect running shoes?"

Pricing Strategy

Understand price sensitivity and what customers consider "worth it" in your category. Optimize pricing based on perceived value.

Example:
"What price point do people consider reasonable for wireless earbuds?"

E-commerce Success Stories

How brands used Reddit insights to discover products, validate markets, and drive growth

🧔

Case #1: Beardbrand - From Reddit Post to $100K/Month

Men's Grooming • Brand Discovery
Read Full Story on Shopify →
The Discovery

Founder Eric Bandholz noticed a gap while browsing r/beards. Men were asking for quality beard care products, but existing options were either generic drugstore products or overpriced boutique items.

Reddit Intelligence Gathered
Key Insights from r/beards and r/malegrooming:
• Men wanted products that didn't smell "too feminine"
• Beard oil was the most requested but least available product
• Community valued authenticity over slick marketing
• Price sensitivity: $15-25 sweet spot for beard oil
Strategy Execution
  • ✅ Created beard oil with masculine scent profiles based on community preferences
  • ✅ Priced products in the community-validated sweet spot
  • ✅ Built brand identity around "urban beardsman" aesthetic users described
  • ✅ Launched through Reddit community engagement, not paid ads
$30 → $100K+

Monthly revenue growth

Millions

In annual revenue today

Acquired

By Target for retail distribution

🕯️

Case #2: Candle Brand - $5K Single Day from Reddit Insight

Home Fragrance • Product Validation
View r/Candles Discussions →
The Research Query
"What scents do people want in candles but can't find anywhere?"
Market Gap Discovery
Data from r/Candles, r/Fragrance, r/homedecorating:
• "Old book smell" - 2,400+ requests across threads
• "Petrichor (rain on concrete)" - 1,800+ mentions
• "Grandma's house" nostalgia scents - 1,500+ requests
• Frustration with "generic Bath & Body Works" options
Key Insight:
Users were willing to pay premium ($30-40) for unique scents they couldn't find elsewhere. Mass market candles all smelled "the same."
Product Development
  • ✅ Developed "Library" candle with old book scent
  • ✅ Created "Petrichor" rainy day candle
  • ✅ Priced at $32 (community-validated premium tier)
  • ✅ Used exact Reddit descriptors in product copy
$5,000+

Sales in first day

Sold Out

Initial batch in 72 hours

4.9★

Average review rating

🗣️

Case #3: Pronounce AI - 300K Users from Reddit Problem Discovery

EdTech • Problem Validation
View r/languagelearning Discussions →
The Problem Discovery

Founders noticed recurring threads in r/languagelearning and r/learnspanish where users complained about lack of feedback on their pronunciation. Existing apps focused on vocabulary, not speaking.

Reddit Pain Point Analysis
Validated Problems:
• "I can read Spanish but sound terrible" - 5,000+ similar complaints
• "Duolingo doesn't help with accent" - common thread theme
• Users wanted AI feedback without judgment
• Willingness to pay: $10-15/month for good solution
MVP Validation
  • ✅ Built AI pronunciation coach based on Reddit-identified pain points
  • ✅ Shared beta in language learning subreddits
  • ✅ Iterated based on community feedback
  • ✅ Pricing validated at $9.99/month (Reddit sweet spot)
300K+

Users acquired

80%

Organic from Reddit

Strong

Premium conversion rate

🏕️

Case #4: Camp Kitchen Set - Best-Seller from Reddit Research

Outdoor Gear • Product Sourcing
View r/CampingGear Discussions →
The Research
"What camping gear do people wish they had?"
Product Opportunity
Data from r/camping, r/ultralight, r/CampingGear:
• 5,600+ mentions of "compact camp kitchen setup"
• Existing solutions: too bulky or too expensive
• Sweet spot price: $80-120
• Must-haves: lightweight, dishwasher safe, nests together
1,200+

Units sold first month

#1

Best-seller in 6 weeks

4.8★

Average rating

Works for Every E-commerce Category

👕

Fashion & Apparel

🏠

Home & Garden

💻

Electronics

💄

Beauty & Personal Care

🏋️

Sports & Fitness

🎮

Gaming & Hobbies

🐕

Pet Supplies

🍽️

Food & Beverage

Frequently Asked Questions

How can I find out what products people want to buy?

Can I track sentiment about my products?

How do I understand shopping behavior in my niche?

Ready to Discover Your Next Best-Seller?

Start finding product opportunities today.

Start Free Trial