For Startup Founders

Validate Before You Build

Don't build products nobody wants. Discover real market needs, validate your ideas, and find product-market fit faster with insights from millions of authentic conversations.

Validation Query:

"Are people frustrated with current meal planning apps?"

Market Signals:
  • 8K+ complaints about existing solutions
  • Top pain point: "Too complicated for busy parents"
  • Users willing to pay monthly for better solution

Startup Challenges We Solve

💸

Building the Wrong Thing

Validate ideas with real market data before investing time and money.

🎯

Unknown Market Size

Understand if enough people have the problem you're solving.

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Unclear Value Proposition

Learn what messaging resonates with your target audience.

How Founders Use reddit-insights.com

Idea Validation

Before writing a single line of code, validate that real people have the problem you want to solve and are actively seeking solutions.

Example:
"Do remote workers struggle to find reliable coworking spaces while traveling?"

Competitive Analysis

Understand what users love and hate about existing solutions. Find gaps in the market and opportunities to differentiate.

Example:
"What do users complain about most with current budgeting apps?"

Customer Development

Learn your customers' language, pain points, and desires. Create messaging and positioning that resonates authentically.

Example:
"How do small business owners describe their accounting challenges?"

Feature Prioritization

Discover which features users actually need versus nice-to-haves. Build an MVP that solves the most critical pain points first.

Example:
"What features do users wish their project management tool had?"

Founder Success Stories

How founders used Reddit insights to validate ideas, pivot early, and find product-market fit

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Case #1: API Docs Tool - From Idea to $50K MRR

B2B SaaS • Developer Tools
View Related Discussions →
The Research Phase
"What frustrates developers about API documentation?"
Reddit Intelligence
Data from r/webdev, r/programming, r/devops:
• 12K+ developers complained about outdated API docs
• Existing tools were too complex for small teams
• "Docs that auto-sync with code" - most requested feature
• Willingness to pay: $29-49/month for teams
Key Pivot Insight:
Original idea was general documentation. Reddit showed specific pain point was API docs for small dev teams - much narrower but validated market.
Execution
  • ✅ Built MVP focused on top 3 pain points discovered
  • ✅ Used exact language from Reddit in landing page copy
  • ✅ Launched in r/webdev, r/SideProject communities
  • ✅ Priced at $39/month (Reddit-validated sweet spot)
$50K

MRR in 8 months

600+

Paying customers

3%

Monthly churn

📧

Case #2: Cold Email Tool - Reddit Launch to $10M ARR

Sales Tech • Cold Outreach
Read Full Story on Growth Unhinged →
The Problem Discovery

Founder Guillaume noticed patterns in r/sales and r/Entrepreneur: salespeople were frustrated that cold emails "all look the same" and got ignored.

Reddit Validation
Insights from r/sales, r/SaaS, r/Entrepreneur:
• "Personalization at scale" - 8K+ mentions as dream feature
• Users manually adding images to emails (time-consuming)
• Mailchimp/HubSpot "too enterprise" for small teams
• Price sensitivity: $30-50/month for individual reps
Reddit-First Launch
  • ✅ Built image personalization feature based on Reddit feedback
  • ✅ Posted launch in r/Entrepreneur (transparent, not spammy)
  • ✅ Offered Reddit users early access + discount
  • ✅ First 100 customers came entirely from Reddit
$10M+

ARR achieved

Reddit

Primary launch channel

Bootstrapped

No VC funding needed

📋

Case #3: Productivity App - Avoiding a $200K Mistake

Productivity • Note-taking
View r/ADHD Discussions →
The Original Idea

Founders planned to build a "Notion killer" with AI features. Before writing code, they researched the market on Reddit.

Reality Check from Reddit
Data from r/Notion, r/productivity, r/ADHD:
• "Notion killer" apps - 15+ mentioned, all struggled
• Users complained about "too many features"
• BUT: r/ADHD users wanted "dead simple" note app
• 4K+ mentions of "Notion is overwhelming for my brain"
Pivot Discovery:
Instead of competing with Notion, there was an underserved niche: ADHD-friendly productivity tools. Huge community, specific needs, willing to pay.
The Pivot
  • ✅ Pivoted to ADHD-focused task manager
  • ✅ Minimal features, maximum simplicity
  • ✅ Built "body doubling" and focus timer features
  • ✅ Launched in r/ADHD with authentic story
$200K+

Saved in dev costs

5K+

Users in 3 months

Niche

Dominant in ADHD market

📊

Case #4: Privacy Analytics - $1M ARR from Reddit Insight

Analytics • Privacy-focused
Read Plausible's Growth Story →
The Opportunity Discovery

Founders noticed recurring threads in r/webdev and r/privacy about Google Analytics being "creepy" and GDPR compliance concerns.

Reddit Market Validation
• "Google Analytics alternatives" - 20K+ searches/discussions
• Privacy concerns spiking after GDPR enforcement
• Developers wanted simple, cookie-free analytics
• Willing to pay $10-20/month for privacy-respecting option
$1M+

ARR achieved

10K+

Paying sites

Reddit

Validated before building

Valuable at Every Stage

💡

Ideation

Find problems worth solving

🔬

Validation

Confirm market demand

🛠️

Building

Prioritize features that matter

📈

Scaling

Monitor market and competitors

Frequently Asked Questions

How can I validate my startup idea before building?

Can I find my ideal customer profile on Reddit?

How do I identify product-market fit signals?

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