For PR & Communications

Protect Your Reputation

Q: How can I monitor brand reputation on Reddit?

Set up alerts for your brand mentions and track sentiment in real-time. Our semantic search captures not just direct mentions but contextual discussions about your brand.

Q: Can I detect potential PR crises early?

Yes! Monitor sentiment shifts and conversation volume spikes around your brand. Get early warnings before issues escalate into full-blown crises.

Q: How do I measure PR campaign impact?

Track conversation volume, sentiment changes, and message penetration before, during, and after your campaigns to measure real impact.

Monitor brand sentiment, detect potential crises before they escalate, and measure the real impact of your PR efforts with authentic Reddit conversations.

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Brand Monitoring:

"What are people saying about [Your Brand]?"

Real-Time Alerts:

✓ Overall sentiment: mostly positive
Spike in customer service mentions (significant increase)
Emerging issue: shipping delays (400+ mentions)

PR Challenges We Solve

Crisis Blindness

Detect brewing issues before they become full-blown crises.

Unmeasured Impact

Prove the ROI of your PR campaigns with real sentiment data.

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Missing Conversations

Capture brand mentions beyond traditional media monitoring.

How PR Teams Use reddit-insights.com

Crisis Detection & Management

Monitor sentiment and conversation volume in real-time. Get alerts when negative sentiment spikes or unusual patterns emerge.

Example:

"Track sentiment changes around our brand in the last 24 hours"

Reputation Monitoring

Understand how your brand is perceived across different communities. Track brand associations and sentiment trends over time.

Example:

"What words do people associate with our brand?"

Campaign Impact Measurement

Measure how your PR campaigns affect brand perception. Track message penetration and sentiment shifts during and after campaigns.

Example:

"How did sentiment change after our sustainability announcement?"

Competitive Intelligence

Monitor competitor PR activities and their reception. Learn from their successes and failures to inform your strategy.

Example:

"How are people reacting to [competitor]'s recent announcement?"

PR & Crisis Case Studies

How brands used Reddit monitoring to detect crises early and protect their reputation

🔋

Case #1: EV Manufacturer - Battery Fire Crisis Detection

Automotive • Crisis Prevention

View EV Discussions →

The Early Warning

Friday 3 PM: Monitoring detected a significant spike in negative mentions about battery issues. Traditional media hadn't picked it up yet. 850+ users reporting overheating in specific model.

Reddit Intelligence

Data from r/teslamotors, r/electricvehicles, r/cars:

• 850+ users reporting battery overheating

• Conversation spreading across 12 subreddits

• Sentiment rapidly shifting from concern to anger

• Tech journalists actively monitoring threads

Critical Timeline:

Analysis showed: 24-48 hours before mainstream media would pick up the story. Window to control narrative was closing fast.

Response Timeline

✅ Friday 6 PM: Engineering team confirmed the issue
✅ Saturday 10 AM: Voluntary recall announced
✅ Saturday 2 PM: CEO posted transparent explanation on Reddit
✅ Sunday: Free replacement program launched

48 hrs

Head start on crisis

Negative → Positive

Sentiment reversal

Avoided

Major reputation damage

🧴

Case #2: Beauty Brand - Ingredient Controversy Management

Consumer Goods • Reputation Defense

View r/SkincareAddiction →

The Emerging Issue

A viral TikTok claimed the brand's bestselling moisturizer contained "toxic" ingredients. The claim was scientifically inaccurate but spreading rapidly to Reddit communities.

Reddit Sentiment Tracking

Data from r/SkincareAddiction, r/BeautyGuruChatter, r/MakeupAddiction:

• 2,400+ mentions in 48 hours

• Misinformation spreading faster than facts

• Key influencers amplifying false claims

• "I'm throwing mine away" comments multiplying

Key Insight:

Analysis revealed the r/SkincareAddiction community was actually skeptical of the claims. Top comments asked for scientific sources. Opportunity to ally with informed community members.

Strategic Response

✅ Engaged directly with r/SkincareAddiction with dermatologist AMA
✅ Provided peer-reviewed research links
✅ Identified and connected with informed community advocates
✅ Avoided defensive corporate tone that backfires on Reddit

72 hrs

Misinformation contained

Community

Became brand advocates

+15%

Sales actually increased

🎮

Case #3: Game Studio - Employee Treatment Controversy

Gaming Industry • Employer Brand Crisis

View Gaming Industry Discussions →

The Crisis Trigger

A former employee posted detailed allegations about crunch culture and management abuse. The post went viral on r/gaming with 50K+ upvotes in hours.

Real-Time Monitoring

Data from r/gaming, r/Games, r/gamedev, r/pcgaming:

• 50,000+ upvotes on original post

• Current employees joining conversation (verified)

• Gaming journalists DMing sources in threads

• Boycott hashtag forming on Twitter

Critical Pattern:

Analysis showed previous game studio crises that used "no comment" strategy resulted in 40%+ longer negative coverage. Transparency correlated with faster recovery.

Data-Informed Response

✅ CEO acknowledged issues within 6 hours (based on timing analysis)
✅ Announced third-party workplace audit
✅ Committed to specific policy changes with timeline
✅ Engaged authentically (not corporate speak)

6 hrs

Response time

1 week

Sentiment recovery

Minimized

Launch impact

📱

Case #4: Consumer Tech - Proactive Recall Communication

Electronics • Crisis Turned Opportunity

View Product Recall Discussions →

Early Detection

Reddit monitoring detected 340+ complaints about a charging cable defect before any major incidents occurred. Pattern analysis showed potential fire risk.

Proactive Approach

✅ Initiated voluntary recall BEFORE any incidents
✅ Announced on Reddit first (where customers were discussing)
✅ Provided clear replacement process
✅ CEO personally responded to top concerns

Safety incidents

Positive

Net media coverage

+12%

Brand trust increase

"Reddit called them 'the gold standard for how companies should handle recalls'"

Built for PR Professionals

Real-Time Alerts

Get notified immediately when sentiment shifts or conversation volume spikes.

Sentiment Tracking

Monitor how brand perception changes over time with detailed sentiment analysis.

Protect Your Reputation

PR Challenges We Solve

Crisis Blindness

Unmeasured Impact

Missing Conversations

How PR Teams Use reddit-insights.com

Crisis Detection & Management

Reputation Monitoring

Campaign Impact Measurement

Competitive Intelligence

PR & Crisis Case Studies

Case #1: EV Manufacturer - Battery Fire Crisis Detection

Case #2: Beauty Brand - Ingredient Controversy Management

Case #3: Game Studio - Employee Treatment Controversy

Case #4: Consumer Tech - Proactive Recall Communication

Built for PR Professionals

Real-Time Alerts

Sentiment Tracking

Campaign Reports

Influencer Identification

Frequently Asked Questions

How can I monitor brand reputation on Reddit?

Can I detect potential PR crises early?

How do I measure PR campaign impact?

Ready to Protect Your Brand Reputation?